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Need a good and reliable search engine master? Skybridge Domains Specialising Global Companies Getting On Page 1 Google, Youtube, Twiter, Tumblr, Instagram and all social media and business listings.  Skybridge Domains is the go to place for Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Mainstream Media.


Google’s Standard Is That Your Website or App  Should Load In Less Than 4 Seconds…

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The 1990s & 2002’s, virtually no one had a website or even knew what a website was, everyone just thought it was for the big companies listed on the stock exchages around the world. 

Fast Forward Today and Everyone knows what a website is and everyone knows they need to have one. Fast Web Hosting with e-commerce solutions and payment checkout gateways is now the norm in the 21st century & beyond.

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Skybridge Domains Is The Fastest Web Hosting Service Provider 2022 In The World.

Fast Web Hosting is based on many factors in 2022.  In the world of e-commerce and web hosting, you need the fastest web hosting service provider money can buy.  Fast Web Hosting relies on massive datacentres that control your data flow in a reliable, secure and sensible manner.  Today, in 2022 and beyond, speed is even more true.  Every second that your website is in existence, you need to have fast web hosting that responses in a split second or less than a blink of an eye.  The above goal and purpose of your website is to make sales and be ahead of online digital marketing known as SEO, SEM, SMM, MSM. For this you need to be fast.  

You need to have a product so when you have a main product launch on your website and additions, you need to be sure your website is up to the task.  Many claim to reliable, secure and fast but they fall well short and don’t even ask about the competitions support, it’s often simply does not exist or very slow.

Imagine having a technical problem at 3AM? Most so called fast web hosting service providers get you to login to their system, submit a support ticket, call or email them but only to be put on hold or takes hours or days to respond.

Skybridge Domains has a dedicated support team that operates 24/7 and is reliable and fast.  When you contact Skybridge Domains Dedicated Support Team, you get a response within an instant and literally a blink of an eye.  Fast Web Hosting is key when it coming to success online, your website needs to be fast, really fast. 

Google says you need your website to load in less than 4 seconds. Most websites are lucky to load at all, if you had a look at their poorly designed code.

Search Engine Marketing (SEM): What It Is & How to Do It Right

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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this guide, you’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

search engine marketing – serp screenshot
Search Engine Marketing – An Overview
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Already doing SEM on Google? Check your account’s performance with our Free Google Ads Performance Grader.

SEM versus SEO: What’s the difference?

Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Keywords: The Foundation of Search Engine Marketing
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

SEM Keyword Research
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by signing up Free Keyword Tool.

Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns.

Free Keyword Tool provides you with a range of valuable information, such as search volume for each individual keyword in Google and its general competitiveness.

best keyword research tools: free keyword tool
In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.

This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

Free shipping
Read more about commercial intent keywords in this blog post.

Keywords and Account Structure
Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure.

Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.

Google Ads and Bing Ads accounts should be structured in the following way for optimal results:

google ads account structure overview

As you can see in the figure above, a perfect Google Ads account structure is comprised of five distinct elements:

Ad campaigns
Ad groups
Ad text
Landing pages
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.

Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.

The Search Engine Marketing Ad Auction
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.

How the Ad Auction Works
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

How Ads ‘Win’ the Ad Auction
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.

Maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.

Search engine marketing ad rank
The Importance of Quality Score in SEM
Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics search engine marketers can focus on. High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries.

In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:

Google Ads Auction
Quality Score is arguably the most important metric in search engine marketing. To learn more about Quality Score and the impact it can have on your campaigns, read this resource at PPC University.

Succeed at Search Engine Marketing with Skybridge Domains
At Skybridge Domains (David Gawler) we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.

Google Ads Performance Grader
One of the most challenging aspects of search engine marketing is understanding which parts of your campaigns need attention and which are performing well. To find out how well your account is doing, try Google Ads Performance Grader.

Search engine marketing AdWords Performance Grader
In 60 seconds or less, the Google Ads Performance Grader performs a comprehensive audit of your search engine marketing account and identifies areas in which immediate improvements can be made. Accounts are graded against 10 key search engine marketing benchmarks, including:

Wasted spend
Click-through rate
Quality Score
Negative keyword usage
The Google Ads Performance Grader is absolutely free, so get your grade today and start making immediate improvements to your search engine marketing campaigns.


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David Gawler is an expert website developer with qualified SEO credentials and has extremely advanced WordPress Expert Skills.  At an affordable hourly rate $80/hour AUD + GST/USD.

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What is SEO? Search Engine Optimisation

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.  Most people start off with paid SEO traffic for an SEO expert to deliver results to their website through getting as much genuine website traffic as possible to the clients website. more traffic = more sales.

What is SEM? Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM is great because you combine SEM with paid advertising for exceptional page 1 at every online listing like youtube, tumblr, twitter, facebook,  google, business listing websites and your own websites.  Some people spend thousands and others hundreds of thousands to get on to Page 1 Google.  You can get started at $$200-300 per month which is an excellent starting point for SEO, SEM, SMM, MSM point, this basically gets you basic exposure to the online world and quality traffic to your website so clients can purchase your products and services.

What is SMM? Social Media Marketing

What is MSM? Mainstream Marketing.

Your brand and website needs to be featured on all these online marketing resources and more.

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Finally, a fantastic web hosting & dedicated server platform to host your websites online.   Wordpress, Magento, OSCommerce, HTML, Woocommerce, David Gawler & Skybridge Domains experts can program and develop your websites with WORDPRESS, MAGENTO, OSCOMMERCE, HTML, WOOCOMMERCE.

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What is Web Hosting? Web Hosting is a internet based storage hard drive that sits on the world wide web.

FAST WEB HOSTING WITH CPANEL is an easy to use control panel that is world-class.

It is imperative in this day and and of a fast, secure and reliable digital world that fast web hosting is taking place and you know about it.  An internet facing hard drive with special web hosting software on it known as an operating system called Linux.  Linux is the defecto standards when it comes to web hosting and is known to be rock-solid and secure.

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A web hosting service is a type of Internet hosting service that hosts websites for clients, i.e. it offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web. Companies providing web hosting services are sometimes called web hosts.

Today’s modern world of web hosting, there is no excuse for stupid, dumb, idiotic mistakes by companies who wish to take short cuts, the way forward is to get a complete picture of client needs and to make sure we deliver above and beyond  Client success and support 24/7 is a critical part of our business and in fact just as important as our fast web hosting service provider solutions.

Skybridge Domains Web Hosting makes sure we get it right the first time, every time with no mistakes.  Every effort is made sure that we get you up and running and successful all the time 24/7/365 with fast web hostoing, domain names registrations, optionally and just as good, sometimes if not better for full control, dedicated servers, SEO, SEM, SMM as fast web hosting options.

Having a website today is not enough, you need to generate millions of visitors per day to your website without fail.  Any less that a few million visitors to your website is a fail on a monumental scale and you can not afford to concede to no traffic or not enough website traffic. That’s where we come in, fast web hosting specialises in getting you millions of website visitors per day without fail.  This is our forte’.


“web hosting”
  1. the activity or business of providing storage space and access for websites.